Ichigo Ichie
What ichigo ichie means, and why we named an app after it
Four Japanese characters captured something I'd been trying to put into words for years: this exact moment together will never happen again.
September 21, 2026
The Journal
Thoughts on people, presence, and a life lived in person.
Notes from Yasmeen Tadia on the people who shape us, the moments we almost miss, and making more room for real life.
Circles of Influence
The right circle changes you.
I've been thinking a lot about the people we choose to be around, and how quietly they shape what we believe is possible. A night in New York reminded me why.
By Yasmeen Tadia October 6, 2026
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The Journal is written by Yasmeen Tadia, founder of Ichigo Ichie. Read her story →