Ichigo Ichie

Real Life

"We should get together": why it never happens, and what to do instead

We say it because we mean it. Then three weeks pass and neither person makes the plan. I've become fascinated by the tiny distance between wanting to see someone and actually seeing them.

By Ichigo Ichie September 21, 2026 2 min

"We should get together" may be the most sincere sentence that leads nowhere. Both people mean it. Then weeks pass. It isn't a lack of love. It's a small, boring planning problem that nobody owns.

Why it stalls

  • Nobody proposes anything concrete, so there's nothing to say yes to.
  • Finding a time takes a dozen messages, and the thread goes quiet around message six.
  • Open-ended questions ("what do you want to do?") feel like work.
  • Life at home has become frictionless. Work, food, shopping, and entertainment all come to the door, so going out has to beat the couch.

Why it matters more than it seems

In 2023 the U.S. Surgeon General issued an advisory describing loneliness and isolation as an epidemic, with health consequences on the order of other major risks. The remedies it points to are not exotic: regular, in-person contact with people who know you. Texting keeps a friendship from lapsing. Sitting across from someone is what feeds it.

Five changes that make it happen

  • Replace "we should" with two options and a window: "Walk or coffee, any weekday morning next week?"
  • Decide once when you're generally free for people (two evenings and a weekend afternoon is plenty) and protect it.
  • Make the activity small. Forty-five minutes counts. Errands together count.
  • Give some people a rhythm: monthly with your sister, every few weeks with a close friend. A rhythm is a promise to yourself, not a quota.
  • Let a tool carry the logistics so the invitation can stay warm.

Where Ichigo Ichie fits

Ichigo Ichie does the boring part. You set your open times once, pick things you'd enjoy, and send a private link to one person or a few. They choose, it's on both calendars, and a reminder arrives that morning. The app also shows you, gently and without scores, who you said you wanted more time with and haven't seen lately.

“We kept saying "we should get together." We meant it. It just didn't happen.”

Yasmeen Tadia, founder

Pick one person today. Offer two things and a window. That's the whole trick.

Yasmeen Tadia

Written by Yasmeen Tadia

Founder of Ichigo Ichie and Founder & CEO of Make Your Life Sweeter®.

Read Yasmeen's story →

Someone came to mind while you were reading this, didn't they?